WHAT A NIGHT!
On 5 November 2025, the nation's creative scene descended on The Londoner to see who would be crowned as a winner, thank you to everyone who took part in making these Awards so special.
A NIGHT OF CELEBRATION
The Campaign Big Awards are unlike other awards that focus on results, we shone a spotlight on bold ideas and exceptional executions. For a single night, we honoured the innovation, entertainment and craftmanship that have left a lasting impact on both the industry and UK audiences. At The Londoner, we enjoyed a night of fine dining, entertainment, and unforgettable moments in one of London's premier venues and witnessed firsthand as the best and brightest in the industry are honoured for their outstanding contributions.
WHY SHOULD YOU ENTER YOUR AGENCY?
GAIN RECOGNITION
Winning or even being shortlisted for a Campaign Big Award can significantly elevate your agencies reputation within the industry. It serves as a platform to celebrate excellence and validates the quality of your work.
CLIENT APPEAL
Being associated an award-winning company can be a powerful selling point when attracting new clients or retaining existing ones. Clients are often drawn to agencies or companies with a proven track record of delivering successful and innovative campaigns.
NETWORKING WITH PEERS
Building relationships with peers, potential clients, and industry influencers can lead to collaboration opportunities, partnerships, and valuable insights into industry trends and best practices.
WHY SHOULD YOU ENTER YOUR BRAND?
PEER TO PEER JUDGING
The awards are judged by some of the biggest names within the advertising industry.
GAIN EXPOSURE
Finalists are announced across all Campaign UK channels, reaching audiences of 646K monthly website users, 1.5M monthly page views, 223.1K followers on X and 50K LinkedIn followers. Take advantage of the opportunity to build your reputation.
BOOST MORALE
Each entry represents a collaborative effort that involves individuals from various departments. By recognising and celebrating their contributions, you'll reinforce a sense of collective achievement and your team will take pride in their hard work.
KEY INFORMATION
AWARDS NIGHT - Thursday 5 November 2024
CATEGORIES
MEDIA EXCELLENCE
So who has the bragging rights for
producing the best work across each of the
media channels in a creative’s arsenal? The
Media Excellence categories will showcase
the very best work in any given media
channel with one outright winner.
Entries can either be a brilliant single piece
of work or an amazing campaign.
30 SECOND TV AD
Awards to the best creative TV ad of 30
seconds or less. This should be an original
30 second ad rather than a cut down.
AMBIENT
This award will recognise the most creative
ambient idea. Eligible work should be
executed in unusual or unexpected places.
Judges will consider the concept’s creativity
and originality.
AUDIO & RADIO
Awarded to the best creative idea in audio
and radio advertising. Includes any form
of radio broadcast, internet advertising,
streaming audio content, downloadable
content and podcasts.
BEST USE OF DIGITAL TECH
Awarded to the best creative idea using
innovative technology to solve a client’s
problem
CUSTOMER EXPERIENCE
Awarded to the best creative customer experience idea.
New category for 2024.
DESIGN
Awarded to the best creative design idea.
New category for 2024.
EXPERIENTIAL
Awarded to the best creative experience
idea. Includes live events, pop-ups, brand
activations, festivals and immersive
experiences.
FILM
Awarded to the best creative idea in film
advertising. Includes TV ads, cinema,
idents, branded documentaries and brand
films.
GAMING
Awarded to the best creative idea using
in-game technology. Campaigns entered
into this category will have utilised the
comms opportunities of any type of gaming
(including console games, PC games, social
or mobile gaming) to reach audiences in
new and exciting ways.
INTEGRATED
Awarded to the best creative idea across
multiple channels.
Campaigns into this category must make use
of at least two different medium channels
OUT OF HOME
Awarded to the best creative idea in out
of home advertising. Includes 6-sheets,
48-sheets, 96-sheets, giant posters, digital
and interactive posters, cross tracks, bus
sides, taxis, ambient posters and special
builds
Awarded to the best creative idea in print
advertising. Includes advertising in local
and national press, business and consumer
magazines, inserts, wraps and covers
SOCIAL
Awarded to the best creative social
idea. Includes online viral film, digital
advertising, streaming video, photo sharing
and gifs.
PRODUCT SECTORS
The Product Sector categories have been a
staple of the Campaign Big Awards for as
long as we’ve been running them. Industry
feedback has told us you like them. Being
able to showcase the best work from each
sector side by side, regardless of media used
is a great thing.
AUTOMOTIVE
Awarded to the best creative idea for an
automotive brand or service.
CHARITY
Awarded to the best creative idea for a
charity, not-for-profit organisation, NGO or
public sector organisation.
CONSUMER GOODS
Awarded to the best creative idea for a
consumer retail product or brand. Including
but not limited to food and drink, consumer
durables, fashion, health & beauty and
other FMCG brands.
ENTERTAINMENT & LEISURE
Awarded to the best creative idea for an
entertainment & leisure brand. Including
but not limited to media brands, sports and
gaming, museums and galleries, live events,
health clubs, gambling and other recreation
brands.
RETAILERS
Awarded to the best creative for a retailer.
Including but not limited to eCommerce,
department stores and supermarkets,
restaurants and fast food, tourism, and
estate agents.
SERVICES
Awarded to the best creative idea for a
service provided. Including but not limited
to utilities, telecoms and internet, financial
& legal, online platforms, ticketing sites,
social media, IT and travel.
CREATIVE EXCELLENCE
We believe the Creative Excellence
categories really compliment our other
categories. They have been developed to
ensure the Campaign Big Awards remain
relevant and current, and showcase the
different ways agencies are pushing their
creative output for their clients.
BEST BRAND REPOSITIONING
Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.
New category for 2024
BEST IDEA FOR A SOCIAL PURPOSE
Consumers want more from brands than
just utility. This category will reward
creative ideas that raise awareness or
positive sentiment towards a social cause/
issue, and/or help shift culture or change
behaviour.
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
Consumers want more from brands than
just utility. This category will reward creative
ideas that raise awareness or positive
sentiment towards an environmental cause/
issue, and/or change behaviour.
BEST IDEA FROM AN AGENCY INITIATIVE
This category celebrates creative ideas that
have originated internally with no official
client brief. From internal communications,
CSR, community impact, workplace
equality and staff well-being, this category
is the only one to recognise these non-client
creative ideas.
BEST NEW BRAND
This award will celebrate the best new brand developed and launched during the eligibility period. Judges will consider the brand’s quality and distinctiveness, as well as its ability to stand out.
New category for 2024.
BEST REACTIVE IDEA
Brands now have the ability to “be on”
24 hours a day, 7 days a week. While this
allows consumers to have a continuous
conversation with them, it also means
that smart brands can respond and react
to wider events or moments in time. This
category goes to the best creative idea that
was quick off the mark.
BEST USE OF AN INFLUENCER OR CELEBRITY
This category awards the most creative
campaign that used one or more social
media influencers or a celebrity’s social
platforms to increase the brands reach. This
can be as a standalone initiative or as part of
a wider campaign.
BRANDED CONTENT
This category celebrates the most artistic
and powerful storytelling through branded
content films that tell a brand’s story in a
creative, innovative and effective way.
CONSISTENT CREATIVE EXCELLENCE
This category celebrates an agency’s
consistent and longer-term creative
contribution (3+ years) across its client’s
portfolio, using two or more examples.
Previous clients that have won in this
category are eligible for entry after a two
year gap.
CREATIVE IDEA FOR A NEW BRAND
Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cutthrough is essential and this category will reward those creative ideas for new brands doing just that.
ORIGINAL IDEA
Commercial creativity manifests itself in
many different forms beyond the confines
of traditional advertising. This award will
be given to the most groundbreaking and
original idea.
SPONSORSHIP
Brand partnerships are a proven way to
build equity and create an emotional
resonance with consumers. This category
will award creative ideas which through
partnerships enhance the brands image.
PEOPLE AWARDS
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
This category is designed to recognise the
most promising and talented creative teams
making waves within the industry through
fresh, creative ideas. Teams will be judged
on their creative output.
The emerging team should be 3 years or less
in the industry. Work at previous agencies
can be included where they are the named
creatives.
JUDGES' CHOICE AWARDS
BEST SINGLE CREATIVE IDEA
Awarded to the best single ad entered in any
of the Product Sectors, Creative Excellence or
Media Excellence categories. Winning entries
from these categories will be put forward to
our lead jury for a final selection to be made.
This category cannot be entered directly.
BEST CAMPAIGN
Awarded to the best campaign entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Winning entries from these categories will be put forward to our lead jury for a final selection to be made.
This category cannot
be entered directly.
GRAND PRIX
CAMPAIGN BIG AWARDS AGENCY OF THE YEAR
Campaign Big Awards Agency of the Year
is given to the agency who receives the
most nominations and awards throughout
the evening. Each entry that makes the
final shortlist will score points, and these
points will be used to identify the leading
agency. The scoring system will allocate an
appropriate tally for each entry, depending
upon the results.
A NOTE FROM THE EDITOR
In a world where brands have more avenues to reach consumers than ever before, the unrivalled power of original creative ideas endures.
Brands, their agencies, and partners have innovated and evolved their approach to creative work in recent years amid a challenging economic and political backdrop. One thing is clear: the need for true commercial creativity has never been greater.
The Campaign Big Awards 2024 will bring together the UK advertising industry to celebrate all that it has achieved in the last year and inspire us for the future.
Maisie McCabe
UK Editor, Campaign
CATEGORY PRICES
*PRICES EXCLUDE VAT*
__________________________________________________________________________________________________________________________________________________
SINGLE EXECUTIONS
£710.00
CAMPAIGNS
£790.00
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
FREE
*Pricing is defined between a single execution and campaigns. When entering into a Product Sector or Creative Excellence category, the applicable price is based on the media channel associated with that piece of work. For example, entering a single print ad into Charity will use the single execution price point.
Please refer to the entry kit for full breakdown of costs
CHAIRS OF JUDGES
"It’s an absolute honour to be co-chairing the 2024 Campaign Big awards, an organisation I credit for helping to shape mine and Dan’s career all those many years ago.
I will do my upmost to make sure ‘How the hell did that win?!’ does not happen on my watch."
Charlene Chandrasekaran
Executive Creative Director, The OR
“It’s a treat to spend time immersed in great ideas and beautiful craft. It’s a privilege to do it at Campaign Big - which is a pure concentration of UK creativity. And it’s an honour to be asked to be co-chair. I can’t wait to get stuck in"
Nicholas Hulley
Chief Creative Officer, AMV BBDO
OUR 2024 PANEL OF JUDGES
YOU PICK THE WINNER!
Nominations to get involved are welcome from across the sectors, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry.
AMPLIFICATION PACKAGES
You've had a brilliant night out, you've picked up your award, and you've slept off the celebrations, but do the people who REALLY matter know that you've won?
We're here to help... We want to get your win out there, to the audience, in front of prospective clients (and competitors!).
That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget.