So who has the bragging rights for
producing the best work across each of the
media channels in a creative’s arsenal? The
Media Excellence categories will showcase
the very best work in any given media
channel with one outright winner.
Entries can either be a brilliant single piece
of work or an amazing campaign.
30 SECOND TV AD
Awards to the best creative TV ad of 30
seconds or less. This should be an original
30 second ad rather than a cut down.
AMBIENT
This award will recognise the most creative
ambient idea. Eligible work should be
executed in unusual or unexpected places.
Judges will consider the concept’s creativity
and originality.
AUDIO & RADIO
Awarded to the best creative idea in audio
and radio advertising. Includes any form
of radio broadcast, internet advertising,
streaming audio content, downloadable
content and podcasts.
BEST USE OF DIGITAL TECH
Awarded to the best creative idea using
innovative technology to solve a client’s
problem
CUSTOMER EXPERIENCE
Awarded to the best creative customer
experience idea.
New category for 2024.
DESIGN
Awarded to the best creative design idea.
New category for 2024.
EXPERIENTIAL
Awarded to the best creative experience
idea. Includes live events, pop-ups, brand
activations, festivals and immersive
experiences.
FILM
Awarded to the best creative idea in film
advertising. Includes TV ads, cinema,
idents, branded documentaries and brand
films.
GAMING
Awarded to the best creative idea using
in-game technology. Campaigns entered
into this category will have utilised the
comms opportunities of any type of gaming
(including console games, PC games, social
or mobile gaming) to reach audiences in
new and exciting ways.
INTEGRATED
Awarded to the best creative idea across
multiple channels.
Campaigns into this category must make use
of at least two different medium channels
OUT OF HOME
Awarded to the best creative idea in out
of home advertising. Includes 6-sheets,
48-sheets, 96-sheets, giant posters, digital
and interactive posters, cross tracks, bus
sides, taxis, ambient posters and special
builds
PRINT
Awarded to the best creative idea in print
advertising. Includes advertising in local
and national press, business and consumer
magazines, inserts, wraps and covers
SOCIAL
Awarded to the best creative social
idea. Includes online viral film, digital
advertising, streaming video, photo sharing
and gifs.