Campaign Big Awards | Celebrating UK's Finest Creative Advertising

CAMPAIGN BIG AWARDS 2026

THE MOST HIGHLY PRIZED AWARDS IN UK ADVERTISING

READY TO MAKE A BIG IMPRESSION?

The Campaign Big Awards are back, and in an industry that never stops evolving, the need for true commercial creativity has never been greater. While other schemes get bogged down in the data, we’re here for the bold ideas and exceptional executions that make us stop, stare, and wonder "Why didn't I think of that?".

Following our spectacular 2025 ceremony at The Londoner Hotel, the bar for 2026 has been officially raised. From original ideas to consistent creative excellence, we are looking for the work that defines the future of UK adland.

If you’ve got a big idea that made the industry stop and stare, we want to see it on the shortlist in 2026.

Establish your brand reputation via the Campaign network.

In a world obsessed with metrics, a BIG Award is the ultimate "no-noise" validation. Winning proves you are a brave client with the vision to greenlight audacious, culture-shaping ideas that don't need a spreadsheet to justify their brilliance.

Signal creative leadership to shareholders.

In a data-saturated market, winning a BIG award makes a bold statement about your brand's health. It proves you have the creative bravery to lead culture rather than just follow metrics, positioning you as a forward-thinking market leader.

Become an undisputed client of choice.

The most innovative agencies and courageous creative partners seek out brands with a track record of supporting bold work. This award proves you are a brand that allows great ideas to flourish, making you a magnet for the world's most sought-after agency partners.

The ultimate stress-test for your creatives.

Unlike other shows that require complex case studies and ROI data, this is the industry's only pure test of creativity. It proves your agency can generate world-class ideas that don't need a spreadsheet to justify them. A win is the validation that your creative department’s raw talent and craft are second to none.

Enter BIG with efficiency and speed.

Save your team weeks of labour. Because the BIG Awards judge the work itself with no written submissions, no case study videos, and no performance data, it is the most time-efficient way to earn top-tier recognition without draining your agency’s resources.

The industry magnet for creative talent.

Winning a BIG Award is the highest form of recognition for your creative team’s talent. It acts as a powerful signal to the industry, helping you attract and retain top-tier creatives who prioritise an agency culture where the "big idea" comes first.

Media Excellence

30 SECOND TV AD

AMBIENT

AUDIO & RADIO

BEST USE OF DIGITAL TECH

CUSTOMER EXPERIENCE

DESIGN

EXPERIENTIAL

FILM

GAMING

INTEGRATED

PRINT

OUT OF HOME - SINGLE

OUT OF HOME (single/ campaign)

OUT OF HOME - CAMPAIGN

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Creative Excellence

BEST BRAND REPOSITIONING

BEST IDEA FOR A SOCIAL PURPOSE

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST NEW BRAND

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER OR CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

BRANDED CONTENT

SPONSORSHIP

People Awards

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

Judges Choice Awards

BEST SINGLE IDEA

BEST CAMPAIGN

Grand Prix

CAMPAIGN BIG AWARDS AGENCY OF THE YEAR

Select your categories and add to basket.

Enter the essential information.

Upload the creative and summarise.

Click submit, check out and wait for the shortlist!

Kate Stanners

Chief Creative Officer, UK & International - Edelman

Nearly 30 years working in creatively lead advertising agencies. Founder of 2 creative boutiques, as well as creative leadership roles at a UK and global level. Most recently Global CCO and Chairwoman at Saatchi and Saatchi before joining Edelman earlier this year.

Experience across all sectors including Automotive, FMCG, Finance, Telecoms and Retail on Brands like Toyota, P&G, Visa, Telekom, Walmart, HSBC and Nivea.

Have been president of many juries at Cannes, most recently Film President ’25, and D&AD, as well as being the president of D&AD in 2020.

Darren Bailes

Global Chief Creative Officer - VCCP

Global Chief Creative Officer Darren Bailes oversees creative output for VCCP's offices in London, Madrid, Prague, New York, and Singapore. In over two decades, he's become an exceptional creative leader; Campaign has recognised him among the Top 10 Creative Leaders a mega 11 times since 2013. Under his guidance, VCCP have earned numerous Integrated Agency of the Year awards. Daz regularly represents the industry, appearing on BBC and Sky News, TV and radio, commentating on advertising and culture. The Cadbury “Glass and a Half” campaign secured two Grand Prix wins for APG and IPA Effectiveness, the UK's top effectiveness awards. Other achievements also include recognition from Cannes, The Clios, British Arrows, The One Show, BIMA, and Kinsale Shark's International Creative Agency of the Year for 2025.

We invite you to nominate yourself or a colleague using the form below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Nominations to get involved are welcome from across the sector, either for yourself or a colleague.

NOMINATE A JUDGE

A NOTE FROM THE EDITOR

In a world where brands have more avenues to reach consumers than ever before, the unrivalled power of original creative ideas endures.

Brands, their agencies, and partners have innovated and evolved their approach to creative work in recent years amid a challenging economic and political backdrop. One thing is clear: the need for true commercial creativity has never been greater.

The Campaign Big Awards 2026 will bring together the UK advertising industry to celebrate all that it has achieved in the last year and inspire us for the future.

Maisie McCabe

UK Editor, Campaign

You've had a brilliant night out, you've picked up your award, and you've slept off the celebrations, but do the people who REALLY matter know that you've won?

We're here to help... We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget.

CHECK OUT WHAT AMPLIFICATION LOOKS LIKE

James Butters

Group Commercial Director

E: [email protected]

P: 07789 876194

Georgia Baily

Senior Events Manager