Campaign Big Awards | Celebrating UK's Finest Creative Advertising

PAST WINNERS:

adam&eveDDB for CALM & ITV
BBH for Mentos
Mother for KFC
AMV BBDO for Bodyform
McCann London for XBOX
Droga5 London for Lidl
VCCP for Cadbury
RCP for Old Spice
Uncommon Creative Studio for British Airways
Leo UK for Kellogg"s
BBH for Paddy Power
Sips & Bites for Doritos
VML for Canon
Wieden+Kennedy London for Heinz
FCB London for Andrex
BBC Creative
McCann Manchester for Aldi
VMLY&R for Ford of Britain
4creative
Wonderhood Studios for Macmillan
The Agency for Specsavers
Gray London for Pringles
adam&eveDDB for CALM & ITV
BBH for Mentos
Mother for KFC
AMV BBDO for Bodyform
McCann London for XBOX
Droga5 London for Lidl
VCCP for Cadbury
RCP for Old Spice
Uncommon Creative Studio for British Airways
Leo UK for Kellogg"s
BBH for Paddy Power
Sips & Bites for Doritos
VML for Canon
Wieden+Kennedy London for Heinz
FCB London for Andrex
BBC Creative
McCann Manchester for Aldi
VMLY&R for Ford of Britain
4creative
Wonderhood Studios for Macmillan
The Agency for Specsavers
Gray London for Pringles

This is the definitive arena for the creative elite of UK advertising.

We are looking for the defining work of the year - the bold, culture-shaping ideas born from the UK’s sharpest creative minds. If your work possesses the rare, undeniable brilliance that doesn't need a massive data deck or complex ROI case studies to justify its existence, it deserves a place at the Campaign Big Awards 2026.

NO LENGTHY SUBMISSIONS. NO PRESENTATION DECKS. NO RESOURCE DRAIN.

Because the BIG Awards judge the raw work itself, it is the most efficient, friction-free way to claim top-tier recognition from our panel of expert judges and the Campaign network.

Submit your best work today in minutes.

What sets the BIG Awards apart is the rigour and the reputation behind them. Campaign has been the editorial conscience of this industry for decades, so when they put their name to an awards programme, it carries genuine weight. Clients understand what it means. Talent understands what it means.

— Menno Kluin

— Global Chief Creative Officer , Iris
They matter because they champion the kind of creativity that's both culturally resonant and commercially smart. What sets them apart is their singular focus on big real work - not niche brilliance or insider nods but work that earns its place in the real-world moving people and products.

— Gabriela Lungu

— Founder & Executive Creative Director , WINGS Creative Lab
Clue's in the name. These awards are a BIG deal, with all the cachet of the industry's most prestigious showcase of creative excellence.

— Jason Cascarina

— Executive Creative Director , RAPP
It's quite simply the work you look at and go 'wish I'd made that'.

— Shirin Majid

— Executive Creative Director , Everything You See Here
They're the benchmark for British creativity.

— Laurent Simon

— Chief Creative Officer , BMB
Some awards can drift toward rewarding polish, familiarity or what the industry already agrees is "good." Campaign Big has always felt a bit more connected to the realities of modern creativity. Bigger thinking. Broader definitions of impact. More openness to ideas that blur entertainment, culture, participation, technology and behaviour.

— Dillah Zakbah

— Deputy Executive Creative Director , Fold7
It's great to have a more UK industry focused awards that is all about finding the big, bold, original ideas that cut through in the real world. Winning at the BIGs isn't just a sign of excellent craft or effectiveness, but cultural relevance and standout thinking.

— Stacey Bird

— Executive Creative Director , Wonderhood Studios

Establish your brand reputation via the Campaign network.

In a world obsessed with metrics, a BIG Award is the ultimate "no-noise" validation. Winning proves you are a brave client with the vision to greenlight audacious, culture-shaping ideas that don't need a spreadsheet to justify their brilliance.

Signal creative leadership to shareholders.

In a data-saturated market, winning a BIG award makes a bold statement about your brand's health. It proves you have the creative bravery to lead culture rather than just follow metrics, positioning you as a forward-thinking market leader.

Become an undisputed client of choice.

The most innovative agencies and courageous creative partners seek out brands with a track record of supporting bold work. This award proves you are a brand that allows great ideas to flourish, making you a magnet for the world's most sought-after agency partners.

The ultimate stress-test for your creatives.

Unlike other shows that require complex case studies and ROI data, this is the industry's only pure test of creativity. It proves your agency can generate world-class ideas that don't need a spreadsheet to justify them. A win is the validation that your creative department’s raw talent and craft are second to none.

Enter BIG with efficiency and speed.

Save your team weeks of labour. Because the BIG Awards judge the work itself with no written submissions, no case study videos, and no performance data, it is the most time-efficient way to earn top-tier recognition without draining your agency’s resources.

The industry magnet for creative talent.

Winning a BIG Award is the highest form of recognition for your creative team’s talent. It acts as a powerful signal to the industry, helping you attract and retain top-tier creatives who prioritise an agency culture where the "big idea" comes first.

Media Excellence

30 SECOND TV AD

AMBIENT

AUDIO & RADIO

BEST USE OF DIGITAL TECH

CUSTOMER EXPERIENCE

DESIGN

EXPERIENTIAL

FILM

GAMING

INTEGRATED

PRINT

OUT OF HOME - SINGLE

OUT OF HOME (single/ campaign)

OUT OF HOME - CAMPAIGN

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Creative Excellence

BEST BRAND REPOSITIONING

BEST IDEA FOR A SOCIAL PURPOSE

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST NEW BRAND

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER OR CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

BRANDED CONTENT

SPONSORSHIP

People Awards

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

Judges Choice Awards

BEST SINGLE IDEA

BEST CAMPAIGN

Grand Prix

CAMPAIGN BIG AWARDS AGENCY OF THE YEAR

Select your categories and add to basket.

Enter the essential information.

Upload the creative and summarise.

Click submit, check out and wait for the shortlist!

JOIN THE JUDGING PANEL

We invite you to nominate yourself or a colleague using the form below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Nominations to get involved are welcome from across the sector, either for yourself or a colleague.

NOMINATE A JUDGE

A NOTE FROM THE EDITOR

Increasing political and economic uncertainty, tight budgets and the rise of large language models are just some of the challenges brands and agencies are facing today. It means that the need for creativity in advertising has never been so important in making work that stands out among the noise. The Campaign Big Awards 2026 aims to bring the UK’s creative leaders together to celebrate the industry’s hard work over the past year.

Gurjit Degun

Creativity & Culture Editor, Campaign

You've had a brilliant night out, you've picked up your award, and you've slept off the celebrations, but do the people who REALLY matter know that you've won?

We're here to help... We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget.

CHECK OUT WHAT AMPLIFICATION LOOKS LIKE

James Butters

Group Commercial Director

E: [email protected]

P: 07789 876194

Georgia Baily

Senior Events Manager

E: [email protected]

P: +44 7501 360706

CAMPAIGN BIG AWARDS 2026

THE ULTIMATE BENCHMARK FOR PURE COMMERCIAL CREATIVITY

FINAL ENTRY DEADLINE: THURSDAY 6 AUGUST

:

:

:

Why it's a BIG deal.

What sets the BIG Awards apart is the rigour and the reputation behind them. Campaign has been the editorial conscience of this industry for decades, so when they put their name to an awards programme, it carries genuine weight. Clients understand what it means. Talent understands what it means.

— Menno Kluin

— Global Chief Creative Officer , Iris

They matter because they champion the kind of creativity that's both culturally resonant and commercially smart. What sets them apart is their singular focus on big real work - not niche brilliance or insider nods but work that earns its place in the real-world moving people and products.

— Gabriela Lungu

— Founder & Executive Creative Director , WINGS Creative Lab

Clue's in the name. These awards are a BIG deal, with all the cachet of the industry's most prestigious showcase of creative excellence.

— Jason Cascarina

— Executive Creative Director , RAPP

It's quite simply the work you look at and go 'wish I'd made that'.

— Shirin Majid

— Executive Creative Director , Everything You See Here

They're the benchmark for British creativity.

— Laurent Simon

— Chief Creative Officer , BMB

— Dillah Zakbah

— Deputy Executive Creative Director , Fold7

It's great to have a more UK industry focused awards that is all about finding the big, bold, original ideas that cut through in the real world. Winning at the BIGs isn't just a sign of excellent craft or effectiveness, but cultural relevance and standout thinking.

— Stacey Bird

— Executive Creative Director , Wonderhood Studios

3 REASONS WHY BRANDS SHOULD ENTER.

Establish your brand reputation via the Campaign network.

Signal creative leadership to shareholders.

Become an undisputed client of choice.

3 REASONS WHY AGENCIES SHOULD ENTER.

The ultimate stress-test for your creatives.

Enter BIG with efficiency and speed.

The industry magnet for creative talent.

KEY DATES

ENTRY FEES

FINAL ENTRY DEADLINE: THURSDAY 6 AUGUST

ENTRY FEES

FINAL ENTRY DEADLINE: THURSDAY 6 AUGUST

CATEGORIES

Media Excellence

30 SECOND TV AD

AMBIENT

AUDIO & RADIO

BEST USE OF DIGITAL TECH

CUSTOMER EXPERIENCE

DESIGN

EXPERIENTIAL

FILM

GAMING

INTEGRATED

PRINT

OUT OF HOME - SINGLE

OUT OF HOME (single/ campaign)

OUT OF HOME - CAMPAIGN

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Creative Excellence

BEST BRAND REPOSITIONING

BEST IDEA FOR A SOCIAL PURPOSE

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST NEW BRAND

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER OR CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

BRANDED CONTENT

SPONSORSHIP

People Awards

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

Judges Choice Awards