PAST WINNERS:

  • adam&eveDDB for CALM & ITV
  • BBH for Mentos
  • Mother for KFC
  • AMV BBDO for Bodyform
  • McCann London for XBOX
  • Droga5 London for Lidl
  • VCCP for Cadbury
  • RCP for Old Spice
  • Uncommon Creative Studio for British Airways
  • Leo UK for Kellogg"s
  • BBH for Paddy Power
  • Sips & Bites for Doritos
  • VML for Canon
  • Wieden+Kennedy London for Heinz
  • FCB London for Andrex
  • BBC Creative
  • McCann Manchester for Aldi
  • VMLY&R for Ford of Britain
  • 4creative
  • Wonderhood Studios for Macmillan
  • The Agency for Specsavers
  • Gray London for Pringles
  • adam&eveDDB for CALM & ITV
  • BBH for Mentos
  • Mother for KFC
  • AMV BBDO for Bodyform
  • McCann London for XBOX
  • Droga5 London for Lidl
  • VCCP for Cadbury
  • RCP for Old Spice
  • Uncommon Creative Studio for British Airways
  • Leo UK for Kellogg"s
  • BBH for Paddy Power
  • Sips & Bites for Doritos
  • VML for Canon
  • Wieden+Kennedy London for Heinz
  • FCB London for Andrex
  • BBC Creative
  • McCann Manchester for Aldi
  • VMLY&R for Ford of Britain
  • 4creative
  • Wonderhood Studios for Macmillan
  • The Agency for Specsavers
  • Gray London for Pringles

CAMPAIGN BIG AWARDS 2026

THE MOST HIGHLY PRIZED AWARDS IN UK ADVERTISING  

Make your competitors wish they’d thought of it.

As a creative community, we speak a shared language. We know the exact feeling of scrolling through social or walking past a billboard and feeling that sharp hit of pure creative envy.

That is what wins a Campaign Big Award. If it didn't make someone jealous, it's not a BIG Idea.

We are looking for the defining work of UK adland. The kind of commercial creativity that doesn't need a presentation deck to explain why it's brilliant. If your team launched a campaign that made the industry stop and stare, it belongs on the 2026 shortlist.

THIRD ENTRY DEADLINE: THURSDAY 2 JULY

2026-07-02T22:59:00Z

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GET THE ENTRY GUIDE
HIT 'SUBMIT' BY 2 JULY

Why it's a BIG deal.

THE IMPORTANCE OF THESE AWARDS FROM THE JUDGES' PERSPECTIVE

  • Menno Kluin

    What sets the BIG Awards apart is the rigour and the reputation behind them. Campaign has been the editorial conscience of this industry for decades, so when they put their name to an awards programme, it carries genuine weight. Clients understand what it means. Talent understands what it means.

    — Menno Kluin

    — Global Chief Creative Officer , Iris
  • Gabriela Lungu

    They matter because they champion the kind of creativity that's both culturally resonant and commercially smart. What sets them apart is their singular focus on big real work - not niche brilliance or insider nods but work that earns its place in the real-world moving people and products.

    — Gabriela Lungu

    — Founder & Executive Creative Director , WINGS Creative Lab
  • Jason Cascarina

    Clue's in the name. These awards are a BIG deal, with all the cachet of the industry's most prestigious showcase of creative excellence.

    — Jason Cascarina

    — Executive Creative Director , RAPP
  • Shirin Majid

    It's quite simply the work you look at and go 'wish I'd made that'.

    — Shirin Majid

    — Executive Creative Director , Everything You See Here
  • Laurent Simon

    They're the benchmark for British creativity.

    — Laurent Simon

    — Chief Creative Officer , BMB
  • Dillah Zakbah

    Some awards can drift toward rewarding polish, familiarity or what the industry already agrees is "good." Campaign Big has always felt a bit more connected to the realities of modern creativity. Bigger thinking. Broader definitions of impact. More openness to ideas that blur entertainment, culture, participation, technology and behaviour.

    — Dillah Zakbah

    — Deputy Executive Creative Director , Fold7
  • Stacey Bird

    It's great to have a more UK industry focused awards that is all about finding the big, bold, original ideas that cut through in the real world. Winning at the BIGs isn't just a sign of excellent craft or effectiveness, but cultural relevance and standout thinking.

    — Stacey Bird

    — Executive Creative Director , Wonderhood Studios

3 REASONS WHY BRANDS SHOULD ENTER.


Establish your brand reputation via the Campaign network.

In a world obsessed with metrics, a BIG Award is the ultimate "no-noise" validation. Winning proves you are a brave client with the vision to greenlight audacious, culture-shaping ideas that don't need a spreadsheet to justify their brilliance.


Signal creative leadership to shareholders.

In a data-saturated market, winning a BIG award makes a bold statement about your brand's health. It proves you have the creative bravery to lead culture rather than just follow metrics, positioning you as a forward-thinking market leader.


Become an undisputed client of choice.

The most innovative agencies and courageous creative partners seek out brands with a track record of supporting bold work. This award proves you are a brand that allows great ideas to flourish, making you a magnet for the world's most sought-after agency partners.

3 REASONS WHY AGENCIES SHOULD ENTER.


The ultimate stress-test for your creatives.

Unlike other shows that require complex case studies and ROI data, this is the industry's only pure test of creativity. It proves your agency can generate world-class ideas that don't need a spreadsheet to justify them. A win is the validation that your creative department’s raw talent and craft are second to none.

Enter BIG with efficiency and speed.

Save your team weeks of labour. Because the BIG Awards judge the work itself with no written submissions, no case study videos, and no performance data, it is the most time-efficient way to earn top-tier recognition without draining your agency’s resources.

The industry magnet for creative talent.

Winning a BIG Award is the highest form of recognition for your creative team’s talent. It acts as a powerful signal to the industry, helping you attract and retain top-tier creatives who prioritise an agency culture where the "big idea" comes first.

KEY DATES

Third entry deadline - 2 July

Final entry deadline - 6 August

Awards ceremony - Thursday 26 November

ENTRY FEES

THIRD ENTRY DEADLINE: THURSDAY 2 JULY


DOWNLOAD ENTRY KIT FOR DETAILS

ENTRY FEES

THIRD ENTRY DEADLINE: THURSDAY 2 JULY

DOWNLOAD ENTRY KIT FOR DETAILS

CATEGORIES


Media Excellence

30 SECOND TV AD

AMBIENT

AUDIO & RADIO

BEST USE OF DIGITAL TECH

CUSTOMER EXPERIENCE

DESIGN

EXPERIENTIAL

FILM

GAMING

INTEGRATED

PRINT

OUT OF HOME - SINGLE

OUT OF HOME (single/ campaign)

OUT OF HOME - CAMPAIGN

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Creative Excellence

BEST BRAND REPOSITIONING

BEST IDEA FOR A SOCIAL PURPOSE

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST NEW BRAND

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER OR CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

BRANDED CONTENT

SPONSORSHIP

People Awards

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

Judges Choice Awards

BEST SINGLE IDEA

BEST CAMPAIGN

Grand Prix

CAMPAIGN BIG AWARDS AGENCY OF THE YEAR

ENTERING IS EASY



Select your categories and add to basket.



Enter the essential information.



Upload the creative and summarise.



Click submit, check out and wait for the shortlist!


START YOUR ENTRIES NOW

OUR 2026 CO-CHAIRS OF JUDGES



Kate Stanners

Chief Creative Officer, UK & International

Edelman



Darren Bailes

Global Chief Creative Officer

VCCP


VIEW THE JUDGING PANEL


JOIN THE JUDGING PANEL

We invite you to nominate yourself or a colleague using the form below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Nominations to get involved are welcome from across the sector, either for yourself or a colleague.


NOMINATE A JUDGE

A NOTE FROM THE EDITOR


Increasing political and economic uncertainty, tight budgets and the rise of large language models are just some of the challenges brands and agencies are facing today. It means that the need for creativity in advertising has never been so important in making work that stands out among the noise. The Campaign Big Awards 2026 aims to bring the UK’s creative leaders together to celebrate the industry’s hard work over the past year.


Gurjit Degun

Creativity & Culture Editor, Campaign

SAVE THE DATE

Thursday 26 November 2026

NEW VENUE!

Nobu Hotel London Portman Square



AMPLIFICATION PACKAGES

If you're a winner at these awards, we can now help you shout about your success, even more, via our amplification packages...

You've had a brilliant night out, you've picked up your award, and you've slept off the celebrations, but do the people who REALLY matter know that you've won? 

We're here to help... We want to get your win out there, to the audience, in front of prospective clients (and competitors!). 

That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget. 

CHECK OUT WHAT AMPLIFICATION LOOKS LIKE
For our Global awards, head over to our sister site
CAMPAIGN BIG GLOBAL AWARDS

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