Winner 2024

MEDIA EXCELLENCE

30 SECOND TV AD

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Trains, Now on Uber

Agency: Mother
Client: Uber Trains

AMBIENT

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Smugglers

Agency: adam&eveDDB London
Client: Marmite

AUDIO & RADIO

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Doritos Silent: The World's First AI Augmented Snack

Agency: Sips and Bites
Client: Doritos

BEST USE OF DIGITAL TECH

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Doritos Silent: The World's First AI Augmented Snack

Agency: Sips and Bites
Client: Doritos

DESIGN

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EA Sports FC

Agency: Uncommon Creative Studio
Client: EA Sports FC

EXPERIENTIAL

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World Unseen

Agency: VML
Client: Canon

FILM

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New EE

Agency: Saatchi & Saatchi
Client: EE

student's choice

Best Friends

Agency: Mother
Client: Uber One

GAMING

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Doritos Silent: The World's First AI Augmented Snack

Agency: Sips and Bites
Client: Doritos

INTEGRATED

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If You're Into It, It's In The V&A

Agency: adam&eveDDB London
Client: The V&A

OUT OF HOME

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'Til I Died

Agency: Saatchi & Saatchi
Client: British Heart Foundation

PRINT

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Set the Juice Loose

Agency: VCCP
Client: Maynards Bassetts

SOCIAL

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Every Sauce

Agency: Wieden+Kennedy London
Client: Heinz

PRODUCT SECTORS

CHARITY

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'Til I Died

Agency: Saatchi & Saatchi
Client: British Heart Foundation

CONSUMER GOODS

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Doritos Silent: The World's First AI Augmented Snack

Agency: Sips and Bites
Client: Doritos

ENTERTAINMENT & LEISURE

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The Everyday Tactician

Agency: McCann London
Client: Xbox Game Pass

RETAILERS

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Believe

Agency: Mother
Client: KFC

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Fake Moss

Agency: McCann Manchester
Client: Aldi

SERVICES

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New EE

Agency: Saatchi & Saatchi
Client: EE

CREATIVE EXCELLENCE

BEST BRAND REPOSITIONING

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Get Comfortable

Agency: FCB London
Client: Andrex

BEST IDEA FOR A SOCIAL PURPOSE

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Waiting to Live

Agency: VML
Client: NHS Blood & Transplant

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

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Planet Earth III: Narrated by Kids

Agency: BBC Creative
Client: BBC

BEST IDEA FROM AN AGENCY INITIATIVE

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Voting Stamp

Agency: BBC Creative
Client: BBC

BEST REACTIVE IDEA

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Sorry for Slurping

Agency: adam&eveDDB London
Client: Pot Noodle

BEST USE OF AN INFLUENCER OR CELEBRITY

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Fake Moss

Agency: McCann Manchester
Client: Aldi

BRANDED CONTENT

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The Everyday Tactician

Agency: McCann London
Client: Xbox Game Pass

CONSISTENT CREATIVE EXCELLENCE

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IKEA

Agency: Mother
Client: IKEA

CREATIVE IDEA FOR A NEW BRAND

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Best Friends

Agency: Mother
Client: Uber One

ORIGINAL IDEA

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If You're Into It, It's In The V&A

Agency: adam&eveDDB London
Client: The V&A

SPONSORSHIP

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The Meal

Agency: Leo Burnett
Client: McDonald's

PEOPLE AWARDS

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

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Tad Buxton and India Penny

Agency: Wonderhood Studios

JUDGES' CHOICE AWARDS

BEST SINGLE CREATIVE IDEA

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Best Friends

Agency: Mother
Client: Uber One

BEST CAMPAIGN

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The Everyday Tactician

Agency: McCann London
Client: Xbox Game Pass

GRAND PRIX

CAMPAIGN BIG AWARDS AGENCY OF THE YEAR

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