MEDIA EXCELLENCE
30 SECOND TV AD
Keep Up With The Times
Agency: Leo Burnett
Client: McDonald's
Laugh Through It
Agency: Fold7
Client: Audible
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Trains, Now on Uber (Gina)
Agency: Mother
Client: Uber Trains
We Heard You
Agency: Mother
Client: KFC
AMBIENT
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Meal
Agency: Leo Burnett
Client: McDonald's
Voting Stamp
Agency: BBC Creative
Client: BBC
AUDIO & RADIO
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
Xbox Field Trips
Agency: McCann London
Client: Xbox
BEST USE OF DIGITAL TECH
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
The Co-Worker
Agency: Mother
Client: IKEA
DESIGN
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
EMERGENTX
Agency: adam&eveDDB London
Client: EMERGENTX
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
EXPERIENTIAL
FC Clubhouse
Agency: Uncommon Creative Studio
Client: EA Sports FC
Gallery of Hope - experiential
Agency: BMB Agency
Client: Breast Cancer Now
Smugglers
Agency: adam&eveDDB London
Client: Marmite
Thrillboards
Agency: AMV BBDO
Client: Meta Quest 3
Turned Up Test Drive
Agency: Dentsu Creative
Client: Cadillac Lyriq
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
World Unseen
Agency: VML
Client: Canon
FILM
Believe
Agency: Mother
Client: KFC
Best Friends
Agency: Mother
Client: Uber One
Helping You Become More Christmas
Agency: BBH
Client: Tesco
New EE
Agency: Saatchi & Saatchi
Client: EE
Pig Farm
Agency: Grey London
Client: PETA
Respect/For Every Kind
Agency: AMV BBDO
Client: RSPCA
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
GAMING
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
INTEGRATED
10 V 10
Agency: Ogilvy
Client: Dove
Believe
Agency: Mother
Client: KFC
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Keep Up With The Time
Agency: Leo Burnett
Client: McDonald's
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
The Meal
Agency: Leo Burnett
Client: McDonald's
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
OUT OF HOME
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
Big Blue Bag
Agency: Mother
Client: IKEA
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Partygate
Agency: 4creative
Client: Channel 4
The Heaviest Backpack
Agency: BBC Creative
Client: Children In Need
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Windows
Agency: Uncommon Creative Studio
Client: British Airways
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Set the Juice Loose
Agency: VCCP
Client: Maynards Bassetts
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
The Most Disastrous Campaign Ever
Agency: Uncommon Creative Studio
Client: Hiscox
Unfinished
Agency: Saatchi & Saatchi
Client: EE
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
SOCIAL
Every Sauce
Agency: Wieden+Kennedy London
Client: Heinz
Feliz St Patrick’s Day
Agency: Wieden+Kennedy London
Client: Kahlúa
Foot Pints
Agency: AMV BBDO
Client: Guinness
Gravy Race
Agency: AMV BBDO
Client: Sheba
Mourinho's Own Goal No - No's
Agency: T&Pm
Client: Snickers
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Turkey Sized-Meatball
Agency: Mother
Client: IKEA
PRODUCT SECTORS
CHARITY
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
ALT ALTS
Agency: MullenLowe
Client: Royal National Institute of Blind People
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
The Long Goodbye
Agency: New Commercial Arts
Client: Alzheimer's Society
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
CONSUMER GOODS
10 v 10
Agency: Ogilvy
Client: Dove
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
Foot Pints
Agency: AMV BBDO
Client: Guinness
Get Comfortable
Agency: FCB London
Client: Andrex
Gravy Race
Agency: AMV BBDO
Client: Sheba
Smugglers
Agency: adam&eveDDB London
Client: Marmite
Sorry for Slurping
Agency: adam&eveDDB London
Client: Pot Noodle
World Unseen
Agency: VML
Client: Canon
ENTERTAINMENT & LEISURE
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Partygate
Agency: 4creative
Client: Channel 4
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
RETAILERS
Believe
Agency: Mother
Client: KFC
Believe
Agency: Mother
Client: KFC
Big Blue Bag
Agency: Mother
Client: IKEA
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
Fake Moss
Agency: McCann Manchester
Client: Aldi
Helping You Become More Christmas
Agency: BBH
Client: Tesco
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
The Meal
Agency: Leo Burnett
Client: McDonald's
SERVICES
Best Friends
Agency: Mother
Client: Uber One
Freedom
Agency: Saatchi & Saatchi
Client: EE
Money Never Felt Like Monzo
Agency: Uncommon Creative Studio
Client: Monzo
New EE
Agency: Saatchi & Saatchi
Client: EE
School Night
Agency: Saatchi & Saatchi
Client: EE
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Windows
Agency: Uncommon Creative Studio
Client: British Airways
CREATIVE EXCELLENCE
BEST BRAND REPOSITIONING
Believe
Agency: Mother
Client: KFC
Believe
Agency: Mother
Client: KFC
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
Get Comfortable
Agency: FCB London
Client: Andrex
It's OK, I'm with The AA
Agency: The Gate
Client: The AA
Putting the Society Back into the RSPCA
Agency: Jones Knowles Ritchie
Client: RSPCA
BEST IDEA FOR A SOCIAL PURPOSE
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'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
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Code My Crown
Agency: Edelman
Client: Dove
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Drink Responsibly This Summer
Agency: Neverland
Client: Kopparberg
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Pig Farm
Agency: Grey London
Client: PETA
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The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
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Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
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Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Planet Earth III: Narrated by Kids
Agency: BBC Creative
Client: BBC
BEST IDEA FROM AN AGENCY INITIATIVE
Homeless Christmas Dinners
Agency: Wonderhood Studios
Client: The Soup Kitchen London
Hope Sogni - The 10th FIFA President
Agency: Dark Horses
Client: FIFA
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
Voting Stamp
Agency: BBC Creative
Client: BBC
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
BEST REACTIVE IDEA
Centre Spot Check
Agency: BMB Agency
Client: Breast Cancer Now
Heat Suit
Agency: One Green Bean
Client: Domino's
Iconic Drips
Agency: Leo Burnett
Client: McDonald's
Sorry for Slurping
Agency: adam&eveDDB London
Client: Pot Noodle
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
BEST USE OF AN INFLUENCER OR CELEBRITY
Best Friends
Agency: Mother
Client: Uber One
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
Fake Moss
Agency: McCann Manchester
Client: Aldi
Gravy Race
Agency: AMV BBDO
Client: Sheba
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
BRANDED CONTENT
Best Friends
Agency: Mother
Client: Uber One
Ho Ho Heist
Agency: VML
Client: Coca-Cola
In Flight
Agency: Leo Burnett
Client: TUI
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
Pre-Nug Agreement
Agency: Leo Burnett
Client: McDonald's
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
CONSISTENT CREATIVE EXCELLENCE
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
Did Somebody Say Just Eat
Agency: McCann London
Client: Just Eat Takeaway
Dove
Agency: Ogilvy
Client: Dove
IKEA
Agency: Mother
Client: IKEA
KFC
Agency: Mother
Client: KFC
Marmite
Agency: adam&eveDDB London
There's a glass & a half in everyone
Agency: VCCP
Client: Cadbury
Uber
Agency: Mother
Client: Uber
CREATIVE IDEA FOR A NEW BRAND
Best Friends
Agency: Mother
Client: Uber One
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Communion
Agency: Uncommon Creative Studio
Client: Communion
ORIGINAL IDEA
Believe
Agency: Mother
Client: KFC
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Co-Worker
Agency: Mother
Client: IKEA
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Voting Stamp
Agency: BBC Creative
Client: BBC
Windows
Agency: Uncommon Creative Studio
Client: British Airways
SPONSORSHIP
Best Friends
Agency: Mother
Client: Uber One
Hate. Not in my Shirt
Agency: Saatchi & Saatchi
Client: EE
The Meal
Agency: Leo Burnett
Client: McDonald's
PEOPLE AWARDS
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
Duncan Clark and Laura Hutchison
Agency: Uncommon Creative Studio
Gaby Grant and Jane Barker
Agency: adam&eveDDB London
Tad Buxton and India Penny
Agency: Wonderhood Studios
