Results 2021

Product Sectors

Automotive

winner

Change Accelerated

Agency: Uncommon Creative Studio
Client: Formula E

Finalist: Break The Routine

Agency: Other London
Client: THE OUT

Finalist: Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most

Agency: LADbible Group
Client: Toyota

Finalist: Ultimate Safety Test

Agency: Grey
Client: Volvo

Entertainment & Leisure

winner

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

winner

FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: Married at First Sight

Agency: 4Creative
Client: Channel 4

Finalist: The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Charity

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

winner

Paralympics

Agency: 4Creative
Client: Channel 4

winner

Whatever It Takes

Agency: AMVBBDO
Client: Macmillan Cancer Support

Finalist: addresspollution.org

Agency: AMVBBDO
Client: Central Office of Public Interest

Finalist: Cure the Care System

Agency: ENGINE
Client: Alzheimer's Society

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Retailers

winner

Ironing

Agency: Droga5 London
Client: Amazon Alexa

winner

KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

winner

Lights On

Agency: Leo Burnett
Client: McDonald's

Finalist: A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Finalist: Inner Child

Agency: Leo Burnett
Client: McDonald's

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Services

winner

Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Finalist: Adopt A Keg

Agency: Grey
Client: Carlsberg

Finalist: Alexa's Body

Agency: Lucky Generals
Client: Amazon

Finalist: Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Finalist: Hope United

Agency: Saatchi & Saatchi
Client: BT

Finalist: The Road to Completion

Agency: Uncommon Creative Studio
Client: Habito

Consumer Goods

winner

#painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

winner

Dynamite

Agency: adam&eveDDB
Client: Marmite

winner

IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

Finalist: Cadbury Dairy Milk 'Donate Your Words' (The Originals)

Agency: VCCP
Client: Cadbury Dairy Milk

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

Finalist: IKEA 'The Hare'

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

Creative Excellence

Best Idea for a Purpose

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: The Design for Everyone Campaign

Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)

Finalist: The Homeless Bank Account

Agency: Wunderman Thompson UK
Client: HSBC UK

Consistent Creative Excellence

winner

Bodyform/Libresse

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Amazon

Agency: Droga5 London
Client: Amazon

Finalist: Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

Finalist: ITV

Agency: Uncommon Creative Studio
Client: ITV

Finalist: KFC 'Finger Lickin' Good'

Agency: Mother London
Client: KFC

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade

Agency: McCann London
Client: Xbox

Best Idea from an Agency Initiative

winner

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Abusers Always work from home

Agency: Wunderman Thompson UK
Client: NCDV

Finalist: Create Not Hate / Check Your Prejudice

Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm

Finalist: Open Soon

Agency: pablo
Client: Vagina Museum

Finalist: Scents of Belonging

Agency: Uncommon Creative Studio
Client: Earl of East

Best Reactive Idea

winner

Raising Profiles

Agency: FCB Inferno
Client: The Big Issue

Finalist: #FreeCuthbert

Agency: McCann Manchester
Client: Aldi

Finalist: Football Moves People

Agency: Wonderhood Studios
Client: Migration Museum

Finalist: Hope is Power. Kamala Harris.

Agency: Uncommon Creative Studio
Client: Guardian

Finalist: If the world can see, the world can change

Agency: Uncommon Creative Studio
Client: ITV

Finalist: Stand with Diversity

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Original Idea

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: #painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: #wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

Best Use of an Influencer or Celebrity

winner

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Finalist: Alexa's Body

Agency: Lucky Generals
Client: Amazon

Finalist: Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

Finalist: FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The Naked Threat

Agency: AMVBBDO
Client: Refuge

Sponsorship

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Greggs | PlayStation Launch Box

Agency: Drummond Central and Premier
Client: Greggs and PlayStation UK

Finalist: Hope United

Agency: Saatchi & Saatchi
Client: BT

Finalist: Summer Exhibition

Agency: Uncommon Creative Studio
Client: WeTransfer

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Branded Content

winner

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: Adopt A Keg

Agency: Grey
Client: Carlsberg

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Cats That Rule The World

Agency: AMVBBDO
Client: Sheba

Emerging Team of the Year

winner

Amy Fasey and Jacob Hellstrom

pablo

winner

Clarissa Dale and John Trainor-Tobin

adam&eveDDB

winner

Lauren Peters and Augustine Cerf

AMVBBDO

winner

Thea Føge Toft-Clausen & Cecilia Mervig

Uncommon Creative Studio

Media Excellence

Integrated

winner

#wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: #SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Gaming

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

Finalist: The O2 in Fortnite Creative

Agency: VCCP
Client: O2

Out of Home

winner

Lights On

Agency: Leo Burnett
Client: McDonald's

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Build a Life

Agency: Uncommon Creative Studio
Client: B&Q

Finalist: Dynamite

Agency: adam&eveDDB
Client: Marmite

Finalist: IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)

Agency: Mother London
Client: IKEA - Sleep

Finalist: The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

Print

winner

IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

Finalist: #SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

Finalist: Recolour the Rainbow

Agency: adam&eveDDB
Client: Skittles

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

Radio

winner

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Finalist: Fail. Learn. Win.

Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army

Finalist: Love Stories On The Radio

Agency: MullenLowe London
Client: Cif

Finalist: Uber 'Your Uber Awaits' (Keyboard)

Agency: Mother London
Client: Uber

Social

winner

#FreeCuthbert

Agency: McCann Manchester
Client: Aldi

Finalist: #painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Twirl Orange Presale

Agency: VCCP
Client: Cadbury

Finalist: Weetabix n Beanz

Agency: @WelcomeToFrank
Client: Weetabix

Best Use of New Digital Tech

winner

addresspollution.org

Agency: AMVBBDO
Client: Central Office of Public Interest

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Not a School

Agency: Iris
Client: Samsung

Finalist: War Graves Week

Agency: M&C Saatchi
Client: Commonwealth War Graves Commission

Experiential

winner

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

TV & Cinema

winner

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

winner

Tender and Tough

Agency: AMVBBDO
Client: Macmillan Cancer Support

Finalist: A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Student Choice Award for TV & Cinema

winner

Tender and Tough

Agency: AMVBBDO
Client: Macmillan Cancer Support

Best Single

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Best Campaign

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Campaign Big Awards Agency of the Year

winner