Lucas Peon

Lucas is a multifaceted creative leader whose passion lies in building and leading multidisciplinary teams to drive highly distinctive work that grows brands and businesses by understanding the world we live in and how we live it. He comes armed with a unique background that includes heading film production companies, digital agencies, and traditional agencies. He has successfully generated award-winning work for prominent clients such as Nespresso, Shell, Nestle, Procter & Gamble, HSBC, Heineken, Microsoft, and Danone. His approach has been celebrated at leading festivals across the globe, such as Cannes Lions, D&AD, One Show, Webbys, and Clios. And it has allowed him to successfully run, build and merge creative departments in South America, North America, and Europe, for companies ranging from start-ups to network-owned, global agencies. Currently, Lucas is Chief Creative Officer at MSQ-owned The Gate. Only two years after he joined, he has already helped the agency reach historical milestones such as winning its first Cannes Lions, D&AD, Clios, and One Show awards. Before The Gate, Lucas led J Walter Thompson, London's creative team (now Wunderman Thompson) as Executive Creative Director. Under his leadership, the office achieved its best creative awards performance in over three decades, with more than 90 awards in two years, including 7 Cannes Lions, 8 D&AD and 7 Clios –securing the third spot on the list of most awarded UK creative agencies at Cannes and 4th place in the GUNN report. And before that, he was Executive Creative Director and Chief Creative Officer at POSSIBLE (first in the US and later in the UK), one of the largest digital agencies of the WPP group.

What are you most looking forward to about judging the awards? 

Having the chance to immerse myself in the best work of the year is always a pleasure. As a judge, I look for creativity, innovation, and impact in the work.

Why do you think the Campaign Big Awards are important?

The Campaign Big Awards are important because they celebrate the pinnacle of creativity and innovation in the UK advertising industry. They stand out by recognising not just popular work, but work that pushes boundaries and sets new standards for excellence. This focus on breakthrough ideas and impactful storytelling makes them highly prestigious and aspirational within the UK and beyond.

Describe the Campaign Big Awards in three words...

Inspiring Creative Excellence