Why is BIG important?
“Campaign Big is the starting gun for the awards season. The first smack down and best indication of how healthy the industry is in the UK. Judging by sector means this isn't just an agency belly scratch, it's for clients to see if they are punching, or not too.”
Aidan McClure
Founder & CCO, Wonderhood Studios
“The awards highlight the very best of British advertising. Whether it's about a specific media execution, something that stands out in a specific sector or the purity of a creative idea.”
Ashika Chauhan
Group Executive Creative Director, krow
“Campaign Big has always recognised the best real work in the uk. in contrast to some awards that exist in an industry vacuum, the bigs have always celebrated the uk's best, advertising ideas that exist in the real world.”
Chris Birch Executive Creative Director, VCCP
“It's one of the UK award shows creatives all want to be a part of and win metal, because the quality is consistently high and competitive.”
Indy Selvarajah
Chief Creative Officer Ketchum
“Every creative has always wanted a Campaign Big Award on their desk. And they always will.”
Ian Heartfield
Founder and Chief Creative Officer,
New Commercial Arts
“As the UK in general seems to be thankfully finding its feet again...it seems the ripe time to be celebrating our creativity and getting our swagger back."
Jim Bolton Executive Creative Director, mFuse
“Campaign Big brings both the Creative and Marketing Industry together in one place. It gets read about by clients as well as agency folk. I've attended a few times and always with clients. Not many awards shows do that.”
Joe Corcoran
Executive Creative Director, Anomaly
“The Campaign Big Awards is really where the best of British agencies and brands come together to celebrate all that is great and different about how we view the world.”
Kirsty Hathaway Executive Creative Director, JOAN London
“In my entire career I have always looked at BIG as one of the most relevant and high regarded award shows in the UK."
Felipe Serradourada Guimaraes, Deputy ECD, BBH London
"The Campaign Big Awards are a vital barometer in what the industry think is actually cutting it in our little corner of the global industry."
Ben Middleton, Chief Creative Officer, Creature London
"Campaign Big Awards are the benchmark for the best creative thinking in the UK. Every creative aspires to win a Campaign Big award and always will."
Mark Elwood, Chief Creative Officer, Leo Burnett
“The Campaign Big Awards are an industry gold standard for big creative thinking."
Shirin Majid, Executive Creative Director, Everything You See Here
“Campaign has always been a champion for the very best of UK creativity and by celebrating that with the BIG's act as a beacon for us all on what creative excellence looks like and what brands can achieve."
Richard Denney, Joint Chief Creative Officer, St Luke's London
“If Campaign is the ultimate commentary on our industry then the BIG awards are the ultimate judge of what is good or not."
Alex Grieve, Global CCO, BBH
“Campaign Big is at the forefront of creativity in our industry and a reflection of the greats. An award here is truly significant for any agency or brand."
Katy Sumption, Executive Creative Director, NewGen
“Celebrating the best homegrown work by the best homegrown talent- what's not to love?"